By Barbara Adams and Karen Judd
“Data is the new Gold” headlined a 2014 article in the business press on the marketing power it offers. “Each click, like, and share creates new data in the world, much of which can be used to deliver relevant marketing information and bring increased value to consumer audiences.” Picking up on the potential of so-called Big Data to measure national and global progress on development goals agreed in the 2030 Agenda for Sustainable Development, the 2030 Agenda has driven a variety of new initiatives, bringing together a vast array of global corporations, foundations, and CSOs ready to mine this new seam.
Three of these new data initiatives are the Global Partnership for Sustainable Development Data (GPSDD), Data2X and the Digital Impact Alliance, all of which are housed at the United Nations Foundation (UNF) and which therefore claim only to advance UN goals and priorities, not the UN itself. Most of them are financed by a few major donors, public and private.